Football Intelligence. Built for All 11.
Football film.
Without the film work.
A11 turns football film into coaching intelligence automatically — tagging plays, analyzing player movement, and delivering individualized feedback without hours of manual breakdown.
Film in. Intelligence out.
Built for the film programs actually have — not the film AI wishes they had.
Concept preview. Coaches approve, edit, or reject every insight before it reaches an athlete.
The Problem
Coaches are data entry clerks.
They should be coaches.
Football staffs spend enormous amounts of time manually turning film into usable information. Before a coach can actually use it, film has to be tagged, organized, categorized, reviewed, clipped, and distributed.
A11 exists to eliminate as much of that manual layer as possible.
12–24 hours
of weekly manual work
Feedback often arrives later
Program-reported ranges from coach interviews.
Current workflow
- 01Practice
- 02Upload
- 03Manual tagging
- 04Film review
- 05Player notes
- 06Feedback
Six steps, most of them human.
A11 workflow
- 01Practice
- 02Upload
- 03AI analysis
- 04Coach review
- 05Player feedback
Target: feedback within ~20 minutes after processing.
The hours don't come out of practice.
They come out of life.
Many high school and small-college coaches are also teachers, administrators, parents, and mentors. Manual film work doesn't simply consume coaching hours.
Give coaches their time back.
Built for the underserved majority
Elite intelligence shouldn't require an elite staff.
15,000+
High school programs
Many coaches are also full-time teachers and handle much of their own film work.
600+
JUCO programs
High roster turnover makes rapid player development and efficient film workflows especially valuable.
800+
D3 / NAIA programs
Programs want advanced analytics without the staffing infrastructure of major D1 teams.
300+
Division II programs
Programs understand the value of data but may lack dedicated analytical staffs.
Company market estimates, treated as unverified until independently confirmed.
The Gap
Film software has improved.
The workflow still has friction.
Manual work remains
Many football analysis workflows still require human review, correction, coding, or interpretation. A11's goal is to automate more of the process from upload to usable coaching intelligence.
Real-world film
Computer vision performs best when footage is clean. Programs work with shaky sideline footage, poor lighting, long camera distances, inconsistent zoom, and single-angle recordings. A11 is being designed around those conditions.
Player movement
Traditional film analysis often focuses on what happened during the play. A11 wants to go deeper into how the athlete moved.
Feedback speed
Film is most valuable when coaches and athletes can act on it quickly. A11 is being built around a much shorter film-to-feedback loop.
The Solution
Old way vs. A11
Old way
- 01Film uploads
- 02Coach manually codes or reviews plays
- 03Film is organized
- 04Coach identifies player corrections
- 05Feedback is distributed
- 06Player reviews later
The coach carries the repetitive layer.
A11
- 01Film uploads
- 02AI analyzes film
- 03Plays and players organized automatically
- 04Movement and technique insights surface
- 05Coach approves / edits insights
- 06Individualized player feedback distributed
A11 assists the coach. Coaches still make every football decision.
AI handles the repetitive work. Coaches make the football decisions.
Product 01
Automated film intelligence
Film goes in. Structured football intelligence comes out.
Zero data entry
A11's goal is to automatically identify and structure plays, players, formations, situations, clips, movement, and relevant coaching moments.
Start with analyzed film instead of a blank screen.
See what the naked eye can miss.
Computer vision and skeletal mapping applied to football-specific movement.
Skeletal mapping — concept preview
Built for Friday night film.
Football AI can't depend exclusively on broadcast-quality footage. A11 is being designed around the footage real programs actually produce.
The film doesn't need to be perfect for the data to be useful.
Designed for real-world football footage.
80 players.
80 different film sessions.
A single practice produces different coaching moments for every athlete. A11 automatically organizes relevant clips and insights into individualized player experiences.
Coach action
Nothing reaches an athlete until a coach signs off. A11 amplifies coaches — it doesn't replace them.
A11
Your A11 Practice Review is Ready
#21 — Cornerback
8
Reps
3
Moments
2
Trends
Rep 14
Outside leverage lost before break.
Rep 23
Improved pad level.
Rep 31
Pursuit path widened.
Coach while the rep is still fresh.
00:00
Practice ends
- 00:00Practice ends
- 05:00Film processes
- 10:00AI analyzes
- 20:00Player feedback available
The shorter the distance between the rep and the correction, the sooner athletes can understand what happened and prepare for the next one. Labeled as an A11 target workflow until demonstrated at scale.
Product 02
The Living Playbook
X's and O's shouldn't stand still.
Traditional playbooks tell a player where everyone is supposed to go. The A11 Living Playbook is envisioned to show where they'll go, when they'll get there, and how the play develops around them.
X's, O's, and arrows. Where everyone is supposed to go.
Select a position to run the rep from that player's viewpoint. Concept preview of the Living Playbook.
Your playbook.
Your players.
A11's long-term vision is to build simulations informed by actual movement profiles extracted from film — not generic icons moving at identical speeds.
A playbook modeled around the athletes who actually run it.
WR
Top speed
RB
Acceleration
LB
Pursuit
DB
Change of direction
OL
First step
TE
Route timing
Reps without the wear.
A football roster can contain dozens of athletes while live practice time is finite. Not every player can receive unlimited physical reps. The Living Playbook can eventually give athletes additional visual and mental repetitions directly from their phones.
Starter. Backup. Developmental player.
Everyone can prepare.
- 01Player phone
- 02Select play
- 03Select position
- 04Watch assignment
- 05Change defense
- 06Replay
From camera to coaching.
Capture
Use the team's existing film workflow.
Ingest
Film enters A11.
Understand
Computer vision analyzes players, movement, formations, and football context.
Coach
A11 surfaces insights for staff review.
Deliver
Approved clips and feedback reach individual athletes.
No duplicate workflow. No unnecessary data entry.
Built to fit the stack
Don't rebuild the coach's workflow.
Plug into it.
Programs already have cameras, film libraries, and established workflows. A11 is designed to integrate with that infrastructure rather than forcing teams to immediately replace it.
We don't ask coaches to switch. We plug into what they already have.
Target / planned integrations
In DevelopmentDesigned for integration with existing film ecosystems. Listed platforms are targets, not confirmed partners.
The next layer of football film
Existing platforms transformed how football teams capture, store, share, and analyze video. A11 is building the next layer: automated football intelligence from the footage teams already produce.
Under the hood
AI built for football.
Film
Computer Vision
Football Intelligence
Biomechanics
Coaching Layer
Player Experience
The more football A11 understands,
the better A11 becomes.
Real-world football data
Build models around the footage target programs actually produce.
Football-specific biomechanics
Train systems around football movements and diverse football body types rather than generic human motion alone.
Compounding data pipeline
More film and coach corrections can create better football-specific models over time — subject to permissions, privacy protections, and data agreements.
Workflow integration
Become deeply integrated into the capture → analysis → coaching → athlete-feedback workflow.
Validated with coaches
Built with football.
Not in a boardroom.
30+
Programs interviewed
Coach conversations across high school and JUCO football.
HS + JUCO
Initial validation market
Where the resource gap is widest today.
100%
Positive reception
Every program interviewed expressed interest in the concept. Not a purchase commitment.
“When can I get this?”
For coaches
Built for the coach who does everything.
You're coaching. You're teaching. You're managing players. You're preparing opponents. You're answering parents. And then you're expected to spend your weekend coding film.
A11 removes repetitive film work so coaches can do what only a coach can do. Coach. Teach. Develop. Lead.
Develop players faster.
JUCO programs operate with constant roster movement and limited time. A11 helps organize film, accelerate feedback, track development, and create cleaner athlete evaluation workflows.
D1-level ambition. Without a D1-sized staff.
For D3, NAIA, and D2 staffs: deeper, faster football intelligence without adding another analyst to every workflow. A force multiplier, not a claim of identical capability to major D1 analytics departments.
The Team
We didn't find this problem.
We lived it.
Built by former student-athletes who have experienced film rooms, recruiting, player development, and the resource gap firsthand.
Keith
Co-Founder
- Former collegiate defensive back
- JUCO experience at Santa Barbara City College
- Thousands of hours in football film rooms
- Business background in marketing and sales
- Brings football experience and commercial execution
Bailey
Co-Founder
- Entrepreneur since his teens
- Built and scaled businesses before A11
- Experience managing 20+ employees
- Six-figure business experience
- Software-building and scaling experience
Ben
Co-Founder
- Former JUCO and Division I football player
- Experienced recruiting, scouting, and film from inside the game
- Relationships across high school, JUCO, and NCAA football
- Connects coaches, athletes, and technology
Adam
Co-Founder
- Former JUCO athlete
- Football and baseball background
- Film-analysis experience across multiple sports
- Student-athlete at Santa Barbara City College
- Currently studying at UC San Diego
Built from inside the game.
Football experience
The founders have lived the workflows A11 is trying to improve.
Technical ambition
A11 isn't trying to build another film library. It's building intelligence on top of football video.
Customer access
Existing relationships across high school, JUCO, and college football provide direct access to coaches who help shape the product.
Film is the beginning.
Film Intelligence
Automated analysis and organization.
Player Intelligence
Biomechanics and individualized development.
Living Playbook
Interactive preparation using movement intelligence.
Football Intelligence Platform
A connected layer spanning film, development, preparation, analytics, and team workflows.
Built for your level.
High School
For staffs where the coach is also the film room.
JUCO
For programs developing and evaluating fast.
College
D3, NAIA, and D2 staffs adding analytical depth.
The next era of football intelligence
Stop tagging.
Start coaching.
A11 is building football technology that turns film into intelligence, intelligence into feedback, and feedback into better preparation.
Follow @allelevensoftwareAll 11.
Every rep holds data.
Every player needs feedback.
Every coach needs time.
Football Intelligence. Built for All 11.